If you want to start the SEO of a website, first of all you should take a
complete analysis
On the website. Check the Robots text
(those pages that you want google curler do not curl like login page , payment
pages etc.). Then check the details on the home page like links and other pages
according User experience and Navigation.
Keywords research as we can set our keywords according to upcoming
searches and can maintain our ranking for that we use google tools (google
trends and google awards).
Besides this we create a meaningful
Meta Description and Meta Keywords for SE.
Then we start ON PAGE OPTIMIZATION. In which we check Content of our
website.
In ranking Content called the King. For this we use instructions of
google panda (the latest google update for content) Which is that Content
should be Unique and Original.
Error 404 (page not found) and 404 handling. We check page rank (stability
of a page).
Images and Video optimization. (src, ALT tags, tittle). We set sitemap of
our website pages
That would help google curler to curl our web pages easy and fast (txt.xml).
To check our work we use GOOGLE WEB MASTER TOOL, which helps us to
determine our mistakes. Then we do off page of our website (link building).
Google Analytic to check our traffic rate and ranking. That’s all for a better SEO.
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